How To Design A Website That Is Law Client Friendly
When a website is appropriately developed it will get more visitors and potential buyers. If you are practicing some of the principles that used to work several years back, you might be hurting yourself by making your users frustrated by the experience in the website. So as to benefit fully and reach your law clients it is essential that you consider the following tips worth taking.
Make sure your leads are simple. it is important that the leads that you use should be in such a way that it is easy for the client to understand. Having Emails names and phone numbers to your form might be much. You will realize that clients will ignore almost each field you want them to fill. Zanes Law keeps its leads as simple as possible to acquire the targeted information.
One goal, one button policy. This also called attention ratio. Every page of the website should have one goal. For instance “sign up for free consultation” as the button when you add any additional information to this button it will lose the attention. If you add more buttons and links to your initial consultation will become weaker and weaker.
Use emotive copy. Although many people say that law website will need a hyper-professional way of developing their website, this is not true. The website should show professionalism but should also have some emotions in it. Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. This is one of the tricks that Zanes Law uses to get responses from more clients.
It is also vital that you add social proof to every page of your website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
So as to have your site at the top of search engine it is crucial that you optimize it. The backlinks that you use should be properly defined. Search engines will neglect suspicious links and recognize the strong organic links.
Do not use the home page as the landing page of your website. These are one of the things that most people normally neglect. You should consider driving more traffic to a specific product rather than specific product this will help you increase the sales. Companies such as Zanes Law have benefited from this idea.
It is important that the blog content of your website is up to date. Taking an example image of a potential client who visits your page and notices that you have not been posting anything there this will make the client thinks otherwise To get more insight on this consider visiting Zanes Law.
Last but not least avoid stock images. Zanes Law uses original, interesting photos to create more attention to law clients.