Packaging entails the presentation of the products to the consumer. The reason why the product will be selected by the customer instead of its substitute will greatly depend on how it has been packaged. Customers might end up buy more than they should have just because the packaging has been made appealing and more attractive. Exhaustive research done reveals that most customers do impulse buying because of how the product is packaged. Therefore, if you want to improve your sales, improve your packaging.
The message the package portrays is the end game. For all those who can read, the message should be clear and legible. If you do not prefer writing in the literal sense, you can opt to have pictures or symbols that are easy to interpret. Consumers tend to leave that product with no legible inscriptions and put their trust on that package brand that is clearly written. The message should contain instructions on how to use the product, who it was made for, and where it comes from.
When you want to get the packaging right, one thing that you do not want to mess with is the color. The color of the package speaks volumes about the product. Each color will have its own charm. The buyers will have different messages interpreted from the different colors. The logo design, the message, instructions, ingredients, contract address and every message on the package will have a set color. For instance, children’s commodities have different colors from food and other cleaning products.
The shape of the package is a vital detail that you cannot afford to mess with. Different shapes tend to show what is inside the package. It might be a curvy bottle, a toy plane, round ball, toothbrush, etc. At times, the way the product is shaped might give you a clue as to which gender it is made for. For this reason, the targeted gender will be more appealed to purchase the product than the other gender. A package that has provisions for holders is much more convenient than that which has none.
After you have completed all the above, be careful not to exceed the limits. A complicated package will chase your consumers away and also be costly for you. Thus, just keep everything simple. Consumers tend to remember simple things that were appealing to them than complicated packages.
In conclusion, consider the impact of your package to the environment. These days, most manufacturers are turning to sustainable packaging. You may opt to come up with a package that will still be useful after the product has been used. Your package must also protect the product inside. Make your package secure.